【United in Purpose, Striving for Victory】Beacon Robot Successfully Holds 2025 Strategic Planning Meeting

On February 5, Beacon Robot successfully held its 2025 Strategic Planning Meeting. The meeting focused on key topics such as corporate values, cost reduction and efficiency improvement, personal development, and brand growth, setting the direction for the company's development in the coming year.

I. Guided by Values, Breaking Barriers to Thrive

The meeting emphasized that the global economic landscape is increasingly complex, posing unprecedented challenges for businesses. To overcome these challenges and thrive, Beacon Robot must remain committed to value creation, focusing on the intelligent mobile handling robotics sector with a strategy of in-depth expertise and differentiation. Additionally, the company must actively embrace change, adapt proactively, and identify new growth opportunities amidst transformation.

II. Lean Operations for Cost Reduction and Efficiency Gains

In response to rising costs, Beacon Robot will adopt lean operations to enhance efficiency. This includes optimizing business processes, improving operational performance, and strengthening cost control to maximize resource utilization. Moreover, the company is dedicated to leveraging cutting-edge technology to drive cost reductions and efficiency gains. Through intelligent transformation and automation upgrades, Beacon Robot continues to explore new ways to lower operational costs while enhancing overall efficiency and market competitiveness.

III. Empowering Growth Through Learning

The meeting underscored the crucial role of outstanding management talent in driving corporate development. Beacon Robot is committed to building a high-caliber, professional management team and encourages employees to continuously acquire new knowledge and skills to strengthen their competitiveness. To achieve this, the company will:

• Enhance Strategic Thinking: Cultivate a holistic perspective among managers, enabling them to formulate well-informed, strategic decisions that align with the company’s overall interests.
• Strengthen Leadership Skills: Provide leadership training to improve communication, teamwork, and decision-making abilities, fostering a high-performance, collaborative team culture.
• Foster a Supportive Environment: Establish a sound risk-tolerance mechanism that encourages innovation and accountability, empowering management to contribute effectively to the company’s growth.

IV. Building a Stronger Brand for the Future

A strong brand is the foundation of long-term corporate success. Beacon Robot will intensify its brand-building efforts to enhance visibility and reputation. The company aims to:

• Focus on core brand values to establish a differentiated market presence.
• Strengthen brand communication to expand market influence.
• Enhance brand experience by delivering high-quality products and services to earn customer trust.

Delivering Value Through Exceptional Service

To conclude the meeting, Mr. Zhang Eryang, General Manager of Beacon Robot, delivered an insightful keynote on "Empowering Through Service, Creating Shared Value."

Drawing from the essence of enterprise service, Mr. Zhang provided an in-depth analysis of key service methodologies across pre-sales, sales, and after-sales stages. He emphasized that excellent service goes beyond problem-solving—it should exceed customer expectations and create delightful experiences.

Additionally, he highlighted the importance of internal service awareness. Departments such as Human Resources and Procurement should adopt an "internal customer" mindset, improving communication and service efficiency to support business units effectively. By fostering seamless internal collaboration, the company can build a highly efficient organizational structure.

Striding Toward a Bright Future

2025 marks a pivotal year for Beacon Robot’s growth. With this strategic meeting as a catalyst, all employees are committed to moving forward with confidence and determination. By enhancing service capabilities and technological expertise, the company aims to build a stronger reputation, win customer trust, and drive sustainable corporate value. Together, the team will strive for high-quality development and a brighter future.